Olive Oil Story: Redoro Olive Oil, a Taste of Happiness

Just looking at this radiant olive oil brings joy.
And then, there’s that rich aroma—so full of energy and youth.
It somehow carries the brightness and zest for life that Italians are known for.

One day, I picked up a bottle of extra virgin olive oil at a supermarket in Italy, almost absentmindedly.
But when I tasted it and loved it, I looked into it—and discovered that this was not just oil.
It was a bottle filled with a beautiful story.

A quiet town in Veneto: Grezzana, Northern Italy

Nestled in the green hills and mountains of the Veneto region, there lies a small town called Grezzana.
That’s where you’ll find Redoro, an olive oil producer with over 100 years of history.

Their olive oil feels like it carries the spirit of tradition, passed down through generations of a family, and a deep respect for nature.

At Redoro, olives are carefully hand-picked or harvested using soft brushes.
They don’t prioritize mass production.
Instead, they stay true to old-fashioned, honest methods that bring out the purest flavors of the fruit—always working in harmony with nature.

“This must be freshly pressed,” I thought, smiling.

When I first tasted it, the youthful, vibrant aroma of olives hit me immediately.
Dipping bread into it revealed a gentle yet satisfying spiciness on the tongue—
the kind that made me smile and think, “This must be freshly pressed.”

When I eat something truly delicious, I can’t help but grin with happiness.
To feel joy just by looking at it, and then again by tasting it—that’s pure luxury.

I tried drizzling a little of this oil over a simple peperoncino pasta.
To my surprise, it elevated the dish entirely.
Even my kids said, “This pasta is so good!” and happily cleaned their plates.

Cultivating richness together with local farmers

What impressed me most about Redoro is their collaboration with local farmers.
Over 750 farmers are involved in their olive oil production.
This connection not only protects quality, but also strengthens the community.

They’re not just running a business—it seems they haven’t forgotten how to share richness with others.
And perhaps that’s the true value of the Redoro brand.

A society where producers, companies, and consumers all respect each other’s roles—
That might just be what we need again.

When everyone is only focused on buying or sourcing cheaply,
it becomes impossible for those who care to keep making good things.

Makers say, “I poured my heart into this. Enjoy it.”
Sellers say, “Thank you. I’ll make sure it reaches the right people.”
And eaters say, “Itadakimasu”—a word that expresses gratitude not only for the meal itself, but also for the ingredients, the hands that prepared it, and the nature that made it possible—appreciating its true value and paying for it with respect.

It’s not about one side winning—it’s about mutual support, sharing, and harmony through each person’s role.

Even in Japan, where business efficiency often takes center stage today,
we used to be a nation of heart.
This olive oil reminded me of that.

Thank you, Redoro, for this beautiful product.